"We embrace a highly adaptable approach to the business of building brands. Each team is custom fit, crafted from a collaborative group of creative freelancers. We disband on completion…like Oceans 11. Our thinking embraces an entrepreneurial commitment to aesthetic, experimentation, and risk. It’s about better product design, and creating differentiated positions for getting young brands started, turning sleepy brands around, or reviving dead ones."

—adhoc Industries

‍

Up until 2021, adhoc Industries struggled with its own visual identity due to the lack of an extensive style guide. Hence, this very much needed urgency demands a process that compiles an extensive brand audit, brand story re-telling, typography reinvention, colors re-defining, etc. This style guide is the final result of an extensive 2 months looking deep into the brand story.