Exploration
L’Orchata
Story
L’Orchata is the first nut milk producer in Vietnam. They want a brand identity that well reflects their missions which are:
- To offer their Vietnamese customers the safest and healthiest line of natural milk ever existed in the industry.
- To provide the first line of milk in Vietnam with 100% natural and nutty ingredients: almond, cashew, Chufa nut…
- To become the best natural source that provides their customers great health and a holistic lifestyle for the whole family.
Roles
Recognition
Process
Color Study
Identity Iterations
- Brand identity should build trust with the customers by offering a sense of reliability at first glance.
- Brand identity should take pride in its natural ingredients.
- Brand identity should deliver a sense of fulfillment when one enjoys the milky flavor.
- Brand identity should deliver a sense of wholesomeness when one takes pride in making the right choice for their health by choosing this product.
- Hence,
However,
No matter how many visual iterations were made, the most effective L’Orchata’s story can only be told when:
- The beautiful color of the milk becomes a crucial part of the design.
- The hollowed-designed milk drop filled up with natural color reflects the promise of wholesome fulfillment.
- The switch in the hierarchy between the logo itself and the content of the bottle reflects the genuine humbleness of natural ingredients.
- The identity is not only about the brand but more than that, it is about what inside the bottle that the brand promises to deliver.
L'Orchata
No items found.
No items found.
Say hi!
Send me a message :)
