Exploration
Boston Bus Rapid Transit
Story
“Following on the success of BostonBRT in 2017, 2018 saw the expansion of Bus Rapid Transit (BRT) pilots into several other neighborhoods of Greater Boston: Cambridge/Watertown, Everett, and Arlington. Building on our brand work for BostonBRT, we created a new set of brand guidelines and marketing strategies that encompassed each of the new municipalities yet distinguished them individually through brand colors and unique community initiatives. At the heart of everything was our goal to show how BRT can connect the community. The result: a campaign full of community engagement and a more beautiful bus ride than ever before.”
—Ad Hoc Industries
This campaign presents an introductory Center Running Bus Lanes animation accompanied by the Playbook, a social buzz, that advocate to the story of Boston's new running bus lanes.
Roles
- Story boarding, drafting, animating
- Storytelling, content organizing
Recognition
Boston BRT
The Campaign
Center Running Bus Lanes Animation
An animation that introduces the newly-launched center running bus lanes to the city of Boston.
Social Media Buzz
The Making of a Playbook
With the launch of Boston Center Running Bus Lanes in November 2021, BOSTON BRT wants to present the journey of how we get here since 2017 to the public. This campaign is to bridge the understanding between the people who are behind the project and their audiences by showing the process of how BRT gets here.
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