Motion Media

Practice

I believe motion media is a sweet spot between graphics and the story's continuity. The structure of frame, after frame, after frame, forces you to answer the question: "What's next?" I always think there is a fine line between art and design. If art is all about the artist's self expression, design is about the audiences. Designers have to think about the story in its totality: its foundation, its flow, and the end lesson or the persuasion we want to get out of that story. However, our job is not done at the story's last chapter. Even if the story is done being told, "what's next?" is what keeps the audiences coming back. If I can provide my audiences with such an end note, I have a chance to imprint my story in their minds for a long time.