Exploration
Rokt Homepage
Story
ROKT is the global leader in e-commerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale.
Brief:
Rokt needs a new redesigned homepage that not only aligns with the current Rokt’s brand guidelines but also elevates the story we want to tell at Rokt.
Keypoints:
- A successful interpretation of Rokt’s brand guidelines and recommendations on where to advance
- A deep understanding of Rokt’s users and their needs
Specs:
- Figma
- Desktop only, 1600px width
Roles
Recognition
A new story
ROKT's mission has always been to make e-commerce smarter, faster, and better. Through its proprietary technology, ROKT enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment, allowing them to stay ahead of their competition while delivering a superior and individualized experience for each customer.
In short, ROKT's overarching story is to connect purchases to moments to people.
This exploration focuses on re-examining the current story on ROKT's homepage and re-aligning it with the overarching brand story using ROKT's current visual language. Visit here for the Figma Prototype (with animations).
- Please allow the prototype time to load
- Please visit Rokt.com for the current homepage (as of 04/19/2023) or scroll down for visual reference.
This process breaks down the main brand story into four smaller anecdotes which are represented in each section down below.
In short, (1) ROKT's overarching story is (2) to connect purchases (3) to moments (4) to people.
Anecdote I: We are ROKT!
ROKT is all about that energetic and enthusiastic excitement when a smarter, faster, and better e-commerce experience emerges. Even though the flat images in an upward movement partially express the idea of excitement, they are not fully emerge themselves with the brand's signature icon (the connector) in the background. Hence, there seems to be a disconnection between ROKT's audiences and its story.
The re-imagined section is now using ROKT's connector to actually connect the ROKT's mission (on the left) to ROKT's audiences (on the right). This treatment hopes to not only reveal the brand that stands behind each reinvigorated e-commerce experience but also provide a more balance relationship between the brand and its audiences.
Anecdote II: ...to connect purchases...
Relevancy is ROKT's pride. The challenge here is to not only show what ROKT's achievements with stated philosophy but also really question the brand: how did these achievements happen?
The new section aims to provide the answer for such question: a relevant purchasing experience to the customers where audiences can see the joy when such experience finally clicks. It's the technology of ROKT that brings the customers to the final moment. Now being represented by condensed animated cards, this technology behind each purchasing moment is hinted for ROKT's success.
Anecdote III: ...to moment...
This re-imagined section focuses on providing a brief genuine moment of no pretentious "pick me, we are the best" advertisement. It aims to provide a balance between the customers' appraisals and most importantly, the moments that make ROKT's experience memorable. It embodies Anecdote II's spirit to emphasize ROKT's tech nature while telling the important after story that keeps them coming back to ROKT: our customers' smiles.
Anecdote IV: ...to people.
The last section is a reminder of who ROKT is. After all, an e-commerce experience is all about its people, the customers, the audiences—the ones who are interested in what being advertised. Human is the center of ROKT's story. By combining the simplest and most primordial expression of human connection—holding-hands with the excitement of shopping with ROKT, this section once again, reminds its audiences of ROKT's story: a story of connection with people at its core.
Process
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