Product Design

Thoughts

When I was in grad school, one of my teachers once said to me: "You go way too far out, but that's a good thing cause it's so much easier to reel you back in than to push you beyond your boundaries." I like to think of myself as a person of deep thoughts and high-level concepts. Once a concept flies too high, though, it lacks grounding, and can become disconnected from the audience. It is so much easier to constantly get distracted by mesmerizing visuals than to focus on the dry groundwork of researching and guide-lining. But I am thankful that product design really forces you to start from the ground up to build a complete structure for the story being told. After all these years of practicing design, I'd like to think that I'm still flying high, just more grounded.